Press

Outrider is constantly making news, for innovation best practices, impacting results, client acquisition, or as a trusted media expert. Visit this section of the site from time to time to see the latest information on Outrider events and happenings.

Recent Press Releases

New Search Marketing Blog, SearchFuel, Brings New Meaning To Fuel Efficiency; Offers Unique Perspective Across Search And Media Agencies
Outrider, September 3, 2008 —Marketers have a new place to fuel up and add mileage to their marketing programs. SearchFuel (www.searchfuel.com), a new blog centered around search marketing and its influence in the media landscape, launched today with the purpose of serving as a regular, conversational resource for traditional and digital advertisers, media buyers and search marketers by providing unique industry insight about the search landscape and fuel discussion and debate of factors affecting advertisers and the industry...» read more

Mobile Search Takes Center Stage As Outrider Adds Specialty Practice Group
St. Louis-New York, July 25, 2008 —Outrider,a leading global, integrated search marketing agency and division of GroupM Search, introduced today a mobile search practice group, adding to its comprehensive scope of advanced search marketing offerings. The focus of the mobile search group is to guide advertisers through the education, adoption, strategy development and execution of mobile search programs that compliment their comprehensive search marketing program and overall marketing strategies...» read more

In the News

Mobile Mapping Usage Growing, Outrider Debuts Mobile Search Practice
Search Engine Land, July 25, 2008
Maps and directions are (so far) the "killer app" for mobile and yesterday comScore reported that mobile mapping usage is on the increase: "8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008. This represents a growth rate of 82 percent and 49 percent in the number of users, respectively."...» read more

Is The Search Industry Closed for Business? Or Just Opening?
The Search Insider, July 11, 2008
With the announcement of Google’s deal with Yahoo to serve search ads within the Yahoo network, the U.S domestic search industry suddenly looks a lot less competitive than before. Yahoo has stated it isn’t getting out of the search business, and MSN remains firmly committed to being a player. Yet the current data shows Google north of 60% market share. The view in Europe is even more dramatic, where in several countries Google is for all intents the player with 80- 90% market share...» read more

Search Shop Outrider Adds Social Media To Its Mix
Online Media Daily, June 24, 2008
Group M's search marketing agency Outrider went public on Monday with its social media marketing practice. The group is made up of four social media and search experts tasked with formulating tailored strategies for clients so they may better engage--and glean insights from--the blogosphere and various online communities. General marketing goals include building site traffic, conversions and sales, increased brand awareness and brand association, talent development and business development through networking...
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When Multiple Personalities Threaten The Common Thread
The Search Insider, June 13, 2008
Last month, I wrote about the apparent lack of a common thread in most advertising. Suddenly media properties are selling bundled solutions through a single salesperson. And while this checks the box for economies of scale, it provides little incremental value unless media efforts are bound together by something more substantial from the communications plan. But what happens when the ties that bind are sliced apart by consumers?...» read more

The Common Thread Of Consumer Intent
The Search Insider, May 16, 2008
Search marketers have spent more time on the proverbial island than the cast of “Lost.” All of the adages about “playing at the kids’ table” to “functioning in a silo” have been appropriate at various times over the past decade. This practice of “siloed” work has been perpetuated by marketing departments that have seen search as an IT function or a “Web” thing...» read more