In the News
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Mobile Mapping Usage Growing, Outrider Debuts Mobile Search Practice
Search Engine Land, July 25, 2008
Maps and directions are (so far) the "killer app" for mobile and yesterday comScore reported
that mobile mapping usage is on the increase: "8 percent of American mobile subscribers and 3
percent of European subscribers accessing maps from the mobile phone in the three-month
period ending May 2008. This represents a growth rate of 82 percent and 49 percent in the
number of users, respectively."...» read more
Is The Search Industry Closed for Business? Or Just Opening?
The Search Insider, July 11, 2008
With the announcement of Google’s deal with Yahoo to serve search ads within
the Yahoo network, the U.S domestic search industry suddenly looks a lot less
competitive than before. Yahoo has stated it isn’t getting out of the search
business, and MSN remains firmly committed to being a player. Yet the current
data shows Google north of 60% market share. The view in Europe is even more
dramatic, where in several countries Google is for all intents the player with 80-
90% market share...» read more
Search Shop Outrider Adds Social Media To Its Mix
Online Media Daily, June 24, 2008
Group M's search marketing agency Outrider went public on Monday with its social media marketing practice. The group is made up of four social media and search experts tasked with formulating tailored strategies for clients so they may better engage--and glean insights from--the blogosphere and various online communities. General marketing goals include building site traffic, conversions and sales, increased brand awareness and brand association, talent development and business development through networking...
» read more
When Multiple Personalities Threaten The Common Thread
The Search Insider, June 13, 2008
Last month, I wrote about the apparent lack of a common thread in most
advertising. Suddenly media properties are selling bundled solutions through a
single salesperson. And while this checks the box for economies of scale, it
provides little incremental value unless media efforts are bound together by
something more substantial from the communications plan.
But what happens when the ties that bind are sliced apart by consumers?...» read more
The Common Thread Of Consumer Intent
The Search Insider, May 16, 2008
Search marketers have spent more time on the proverbial island than the cast of
“Lost.” All of the adages about “playing at the kids’ table” to “functioning in a
silo” have been appropriate at various times over the past decade. This practice
of “siloed” work has been perpetuated by marketing departments that have seen
search as an IT function or a “Web” thing...» read more